New sales manager at WP IB

A professional in sales for more than 15 years and as a master baker perfectly familiar with the baking industry – as a successful manager, Christian Becker-Sonnenschein brings a wealth of expertise with him for his new tasks at WP Industrial Bakery Technologies.

“At WP IB, an incredible bundle of expertise meets a high demand for complete projects. Together with my team we will continue to develop our strategy in order to make the best use of the opportunities available for our customers and our company,” Christian Becker-Sonnenschein describes his goal. In his new role he is responsible for the Customer Facing teams and manages business development.

Christian Becker-Sonnenschein brings a wealth of know-how with him. As sales manager and key account manager at Rondo, he was responsible for national and international industry customers and for the project business. He acquired specialist knowledge as managing director of Codex by Rondo by establishing a new product within a new company. Through a clever business strategy and exploiting market potential, he opened up new international markets.

As a master baker, Christian Becker-Sonnenschein also knows the baking industry from scratch. After his studies in business administration, he took over the bakery of his parents and expanded it from a “home business” to a branch operation.