WP World of Taste

From high-quality flours to user-friendly technology and attractive fitting ideas – we will present it all to you in the WP World of Taste at the Südback (Hall 1, stand E51/E52). The unique cooperation of three baking industry experts makes it possible: WP BAKERYGROUP, the mill group Roland Mills United and the bakery fitter Konzeptwerkstatt Merge.

Would you like to produce and successfully sell demanding bakery products? You will find out how it all works at the WP Taste Workshop.

Aromatic, exceptional, digestible:
At the live baking we will use process-safe flours, such as the newly developed 630/VK spelt flour or the light Bonjour Roland wheat flour. Delicate dough with long maturing will be prepared by machine using the PANE dough strip system. Our spelt innovations, incredibly fine French flutes, and delicately crispy rose rolls will amaze you – and your customers even more so!

Your store, your atmosphere:
The propensity to buy increases in a pleasant setting. That boosts sales. Konzeptwerkstatt Merge are the experts in this field – from the initial idea to the last finishing touch. The WP MATADOR STORE demonstrates how technology contributes to a shopfloor’s design of wellbeing. The instore baking oven is available in different versions and colors, such as matte finished stainless steel, imposing black or nostalgic white – to perfectly match the interior of your bakery.

Benefit from the concentrated professional competence and secure your admission ticket for the Südback from Alexander Zimmer now. We look forward to welcoming you to our exhibition booth!


WP World of Taste

In time for the Südback, the WP Matador Store is now available with enameled surfaces in countless RAL colors.

The WP Taste Workshop presents all services for bakeries on one exhibition space, in cooperation with Roland Mills and Konzeptwerkstatt Merge.